PROJECT

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Panadol

ROLE

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Concept Design

Creative Direction

Art Direction

Design

SYNOPSIS

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While leading an incredibly talanted team of creatives, Panadol asked for a campaign concept to focus on the intelligent healing power and quick dissolving properties of its re-formulated pain reliever. To illustrate this and win the global campaign, we created an intelligent shape shifting particle stream of light to guide the audience, functioning as a modern version of the classic "follow the bouncing ball." 

OVERVIEW

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The visual system explored the behavior, structure, and color grade of the idea of "healing light." 

The branded graphics were packaged up for global versioning. From NYC to Beirut and beyond! The end result ensured a unified brand presentation that lasted for years, featured in dozens of commericals within the GSK brand toolkit. 

This is the classic case of winning the pitch with one frame... and that frame was the strawberry. It's the best version of dumb luck. 

TM™

Jason Salo

Husband. Father. Friend. Creative.