PROJECT

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NYSE:

Living Canvas

ROLE

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Concept Design

Creative Direction

Art Direction

Design

SYNOPSIS

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A wild ride to say the least!

NYSE was renovating their space, and requested an experiential piece to create a moment of zen in contrast to the high-stress reality of the trading floor. 

OVERVIEW

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NYSE was looking for an experiential piece for the planned renovation of their main building and entry way. The concept was to create a living canvas that ebbed and flowed like the sea, providing a moment of zen within the fast paced & high stress environment of wall street. 

My role was to concept and ask "what if?" taking all known knowns into account. What no one took into account was the fact they changed their blueprints, removed the screen, and everything ended up just being a logo animation. Everyone was appreciative of the process, and all parties involved had hoped to make this a reality. 

It was a wonderful experience to create art for Wall Street. 

TM™

Jason Salo

Husband. Father. Friend. Creative.