PROJECT

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One World Sports 

Network Branding System

ROLE

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Concept Design

Branding

Creative Direction

Art Direction

Design

Sonic Branding

SYNOPSIS

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A major launch and creative lift, we focused on translating client business problems and were tasked with identifying rapid solutions. Focused on the fans POV, the concept focused on the march-like cadence of cheers from an in-the-stadium audience for both its visual and sonic branding identities. 

This was a rare project that combined three of my life-long interests, visual design, sports, and music! 

OVERVIEW

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The creative team was incredibly small and nimble for this network branding project. We focused on a fan-first POV that incorporated kenetic type, bold layouts, and a march-like stomping cadence for the sonic branding. Combined, it created an atmosphere of in-the-stadium energy while staying simple for the network to use and evolve. 

Throughout my career, I've launched networks from Oprahs OWN, as well as re-brands of major networks, this stands out as end-user centric, which is a great thing! Network toolkits can get heavy and show off a lot of design detail and know-how, but are moot if the systems created are too complex for the customer. This was focused on simple, confident, and easy to use systems!