PROJECT

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BET - Promo & Awards

ROLE

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Concept Design

Creative Direction

Art Direction

Design

SYNOPSIS

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Multi-project visual concept work for BET. Client needs ranged from award-centric glossy abstract gold, to visual solutions for a campaign that were approachable and relatable in order to connect and reach out to additional audiences. 

OVERVIEW

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Award Show: Focusing on "gold" and abstracting from there, everything was game. From melting honey on dancers to bright yellow clothing, it was a wild ride! 

Second up is a painterly approach that had the goal of connecting on a personal level to ensure serious human stories had an approachable visual container and presentation. 

TM™

Jason Salo

Husband. Father. Friend. Creative.