PROJECT

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Adidas MiCoach

ROLE

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Concept Design

Creative Direction

Art Direction

Design

SYNOPSIS

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Concept and design for the Adidas MiCoach system, a collection of sensors fitting into existing shoes as well as worn on the body to monitor biometrics both on an individual, and team level. 

OVERVIEW

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Data overload is a real thing. This concept was a firework. Onscreen graphics build, stacking on top of each other until it reaches the moment of complete saturation...to then reset, and connect in harmony, revealing easy to access and monitor biometrics. 

TM™

Jason Salo

Husband. Father. Friend. Creative.