PROJECT
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Olay Regenerist
ROLE
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Concept Design
Branding
Creative Direction
Art Direction
Design
SYNOPSIS
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The task was to enhance and evolve the existing branding elements in motion, for Olay's Regenerist product line. The final result was an evolution of how bokeh elements became physical objects and interacted with light.
OVERVIEW
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The goal was to evolve the Olay brand to allow for sophisticated visual execution. Updating existing brand elements to be suitable for motion was a key requirement for the client exercise.
