PROJECT
_
BMW Interactive
Clean Diesel
ROLE
_
Concept Design
Art Direction
Design
SYNOPSIS
_
BMW requested a visually engaging representation of their advanced diesel technology that cleans exhaust. To make the highly technical process more interesting, rich colors and abstract forms were used to spark curiosity.
OVERVIEW
_
The actual process involved would put even engineers to sleep! It was a great & rare opportunity for pure visual exploration with a smart, capable, and eager client.
TM™
Jason Salo
Husband. Father. Friend. Creative.