PROJECT

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Microsoft Xbox

ROLE

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Creative Direction

Concept Design

Art Direction

Design

Team Creation

Team Leadership

Project Management

Pipeline Creation

Custom Tools

SYNOPSIS

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While serving as Creative Director and overall lead for a long-term Microsoft retainer, I led a talented team that was responsible for creating launch content for every major Xbox product release from 2015-2020. A diverse team of designers, artists, and writers combined their efforts to fail fast, in order to create lasting creative solutions. 

OVERVIEW

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Creating content for several different Xbox console launches, we had the opportunity to explore many diverse visual worlds. Inspired by Swiss graphic design, and even the cosmos, it was incredible to partner and collaborate with such an established brand and help things come to life conceptually. 

With the help of an ever growing 3D team, we created photo real product renderings of each console and paired controller to exacting standards. To handle rendering needs, we built a GPU farm from the ground up, utilizing cloud farms for overflow for the many 6K+ renders required for each piece. 

TM™

Jason Salo

Husband. Father. Friend. Creative.