PROJECT

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OnStar™

ROLE

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Concept Design

Branding

Art Direction

Design

SYNOPSIS

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Pitched and secured the only national campaign for OnStar. 

Based on the conceit of watching the world unfold before your eyes as they easily navigate issues that arise, these concept frames take "unboxing" into a rich, VFX heavy world.

OVERVIEW

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Taking "unboxing" literally, the pitch winning approach was to show how OnStar™ helps you navigate the world as it unfolds around you. Cardboard boxes unfold to reveal the brand story: How life happens on the road, and how OnStar™ can help.