PROJECT

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BMW

Automotive Campaign

ROLE

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Concept Design

Art Direction

Design

SYNOPSIS

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BMW asked for a fun and approachable way to showcase their vehicles that deviated from the often cliche idea of luxury. The concept explored ways to treat pre-shot footage to create toolkits for future cars. 

OVERVIEW

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For this approach, punchy contrast and bright colors were combined with graphic and organic patterns to create an energetic and abstract world while still feeling confident, intelligent, and luxurious. 

TM™

Jason Salo

Husband. Father. Friend. Creative.