Baseball is huge on superstition & ritual, I had the idea of flipping it- so the monsters in your head became very very real.. what happens if you step on the baseline? what if you forget to eat your fried chicken before the 5th inning?.... death & destruction mike bay trailer style that's what...Needless to say it was an extremely fun pitch.. i lived at the studio for a bit and could be heard mumbling "just mike bay the shit out of it"....oh and the last few are a 2nd out of 3 concepts... Design at The Mill